Dr. Rajesh Poonia
Assistant Professor, Head of Department (Management)
Dr. Rajesh Poonia is an Assistant Professor in the Faculty of Commerce and Management. He is a Certified Life Insurance, General Insurance, and Mutual Funds expert with over 15 years of experience in academia and industry, learning in the likes of LPU, ICICI Bank, and TAFE with job responsibilities in sales, marketing, and banking operations. He has published articles in many reputed journals and chapters in books. He also has two patents to his credit. His research area includes cause-related marketing and case writing. He was awarded the “Special Mention Case Award” at the 7th PAN-IIM Management Conference.
Teaching Interests
- Marketing Management
- Digital Marketing
- Marketing of Financial Services
Research Interests
- Cause-related marketing
- Advertisement
- Business case studies
