Dr. Rajesh Poonia
Assistant Professor
Qualification
Ph.D, MBA (Marketing) & B.Tech (Mechanical)
Total Years of Work Experience
14 Years
Email
[email protected]
No of Recent Publications
06
No of Conferences, Seminars & Workshops
11
Awards (International/National)
-
Dr. Rajesh Poonia is an Assistant Professor in the Faculty of Commerce and Management. He is having 14 years of teaching and Industry experience in sales, marketing and banking operations. He is pursuing his PhD from Lovely Professional University, Punjab, India. He has published articles with many reputed journals and chapters in book. His research area includes cause related marketing and case writing. He has been awarded with “Special Mention case award” at 7th PAN-IIM Management conference.
Teaching Interests
- Marketing Management
- Digital Marketing
- Marketing of Financial Services
Research Interests
- Cause-related marketing
- Advertisement
- Business case studies
