QualificationPhD, MBA, BBA

Total Years of Work Experience09 years

Email[email protected]

No of Recent Publications17

No of Conferences, Seminars & Workshops25

Awards (International/National)-

Dr. Priyanka Pradhan is a highly experienced academic with over 9 years of expertise in teaching and research. She holds a Ph.D. in Digital Marketing from Abdul Kalam Technical University (AKTU), Lucknow and a Diploma in Digital Marketing from Upgrad-MICA, Ahmedabad.

A prolific researcher, Dr. Pradhan, has published over 15 papers, with her work appearing in prestigious journals indexed in ABDC, SCOPUS, and Web of Science. She has presented her research at numerous national and international conferences, with presentations in countries like Japan, Greece, and Vietnam etc.

Dr. Pradhan's experience includes teaching MBA, BBA, and B.Com students with a specialization in Marketing Management and Digital Marketing. She has also conducted sessions on Research Publication & Ethics for Ph.D. students. Her skills include content writing, curriculum development, and academic research, as well as proficiency in tools such as SPSS, SEM-PLS, SEO, SMM, Canva, and Google Analytics

Dr. Pradhan has also made significant contributions to research guidance, having supervised 4 Ph.D. research scholars and over 100 undergraduate and postgraduate students on their Research/dissertations.
Earlier in her career, she worked as a Project Fellow on a UGC Major Research Project. Her previous roles also include serving as an Assistant Professor at Sushant University, Gurugram, where she was also the Area Chair for Digital Marketing, social media In-charge, and Editor of the E-Magazine (SoB Times). She also worked as a Guest Faculty at IBM, CSJM University, Kanpur.

Teaching Interests

• Marketing Management
• Digital Marketing
• Research publication & ethics

Research Interests

• Marketing Management
• MSMEs
• Social Media Marketing
• Search Engine Optimization