A.I. termed as Artificial Intelligence. Artificial intelligence (AI) is a set of technologies that enable computers to perform a variety of advanced functions, including the ability to see, understand and translate spoken and written language, analyze data, make recommendations, and more.

Artificial intelligence is playing an increasingly important role in hospitality management, primarily because of its ability to carry out traditionally human functions at any time of the day. This potentially means hotel owners can save significant money, eliminate human error and deliver superior service. In particular, customer service is a vital part of the travel industry, with hotels often living and dying based on how they treat their customers. With artificial intelligence, the possibilities for improving this aspect are almost endless, ranging from increased personalization to tailored recommendations. One of the key customer service challenges for hotels is responding to customer questions quickly; artificial intelligence now provides an additional option for tackling this problem. Moreover, it can assist with tasks like data analysis and, through data collection, can effectively "learn" and adapt to customer interactions and it's need.

Benefits of Using Artificial Intelligence in the Hospitality Industry are-

• Improving revenue
• Improving customer experience
• Increasing operational effectiveness

Now a days, we are using the A.I. in hotel industry -

• In person customer is service
• Chatbots & messaging
• Documentation Skills
• Data analysis
• voice based digital assistance
• Dynamic pricing etc

Still many of the small hotels does not adopt this Al due to unawareness and high pricing, but the growth of this Al surely cover this place as well and make the human efforts less and unmistakable.

Kunal Sain
Asst.Professor,SHTM
SGT University, Gurugram