School of Emerging Media, Communication and Film Studies (SMCF)

The School of Emerging Media, Communication and Film Studies (SMCF) at SGT University, Gurugram, is a leading institute for journalism, digital media, advertising, and public relations education. Established in 2014, SMCF offers top-ranked programs including a BA in Journalism and Mass Communication (BAJMC), a Master of Arts in Journalism and Mass Communication (MAJMC), and a PhD in Journalism and Mass Communication, equipping students with the skills needed to thrive in the fast-paced media industry.

Our media programs are designed to meet current industry demands, blending theory with practical training. Students get real-world experience in high-tech TV studios, radio production labs, editing suites, and a fully equipped newsroom simulation center. The focus is on hands-on learning through live news coverage, filmmaking, digital storytelling, and content creation across multiple platforms.

SMCF school comprises seasoned media professionals and academicians who bring real-world insights into the classroom. The curriculum is aligned with emerging media trends, including digital journalism, social media marketing, public relations, and broadcast communication. With strong industry partnerships, SMCF offers internships and placements with leading news channels, PR agencies, production houses, and digital marketing firms. Students benefit from guest lectures by media experts, media conclaves, film festivals, and national-level workshops, ensuring they stay ahead in the competitive media landscape.

The Emerging Media, Communication and Film Studies landscape has transformed significantly in recent years, particularly in the wake of the pandemic. These shifts have introduced new challenges and complexities, and at the School of Emerging Media, Communication and Film Studies (SMCF), SGT University, Gurugram, we are committed to preparing our students to navigate and excel in this dynamic environment. Our aim is to equip them with the skills, adaptability, and insight necessary to make a meaningful impact within the organizations they join. SMCF has continuously evolved to ensure that our students are not only prepared to meet industry challenges but are equipped to anticipate and innovate around them. Our distinguished faculty, resilient student body, supportive alumni network, and world-class infrastructure within a serene, green campus make SMCF an exceptional environment for learning, exploration, and professional growth. Our students play an active role in multiple domains, including media relations, sports, cultural events, and social responsibility initiatives. This student-led approach fosters leadership, teamwork, and a strong sense of accountability, preparing them to thrive in collaborative and dynamic media spaces. With a focus on experiential learning, we incorporate case studies, role plays, and scenario-based exercises into our curriculum, giving students valuable, hands-on experience that bridges theory with real-world applications. At SMCF, we are proud to nurture future leaders who are not only proficient in media technology and communication but are also prepared to shape the future of the industry with integrity, innovation and resilience.

Dr. Abhishek Dubey

Dean, School of Emerging Media, Communication and Film Studies

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