As the world goes digital, businesses demand experts to help them grow. Pursuing a BBA in Digital Marketing (Bachelor of Business Administration in Digital Marketing) will equip the students with the essential skills in fields like SEO, Social Media Management, Data Analytics, and Online Advertising. This program provided by SGT University (SGTU) will equip you with knowledge and hands-on training to succeed.
The BBA in Digital Marketing is a three-year undergraduate program that focuses on marketing products and services through digital technologies. The minimum eligibility requirement for this course is completion of 10+2 from any recognized board. The program aims to equip students with the skills necessary to excel in digital marketing, covering topics such as Search Engine Optimization (SEO), Social Media Marketing, Content Creation, and Web Analytics. Emphasizing online marketing and skill development, the course prepares students for careers in the digital marketing industry.
Digital Marketing is the fastest-growing business and requires specialised professionals. A BBA in Digital Marketing equips you with the right skills to the demand.
A BBA in Digital Marketing is a multidimensional subject that not only teaches digital marketing strategies but also covers key business areas like management, finance, and entrepreneurship. This well-rounded holistic approach prepares students for various career paths and helps them to fit in the large business world.
Graduates can explore careers such as digital marketing manager, SEO specialist, content strategist, social media manager, or e-commerce analyst. The skills equipped by an individual after pursuing this course allow them to go for entrepreneurship and freelancing as well.
Digital marketing specialists often earn higher starting salaries than other marketing roles because of the technical skills and expertise required. Their ability to optimize online campaigns, analyze data, and measure ROI makes them valuable assets to any company.
| Role | Responsibilities |
|---|---|
| Digital Marketing Manager | Digital marketing managers develop and oversee online marketing strategies, coordinate campaigns, and analyze performance metrics. Creating marketing plans, managing budgets, overseeing content creation, and optimizing campaigns based on data insights. |
| SEO Specialist | SEO specialists focus on improving a website's visibility on search engines like Google. Conducting keyword research, optimizing website content, analyzing website performance, and staying updated with search engine algorithms. |
| Social Media Manager | Social media managers use social platforms to promote brands, engage with customers, and drive traffic to websites. Creating social media content, managing social media accounts, running advertising campaigns, and analyzing performance metrics. |
| Email Marketing Specialist | Email marketing specialists create and manage email marketing campaigns to engage and nurture leads. Designing email templates, segmenting email lists, tracking campaign performance, and optimizing email content. |
| Content Marketing Manager | Content marketing managers create and distribute valuable, relevant content to attract and engage a target audience. Developing content strategies, managing content creation, and measuring the effectiveness of content marketing efforts. |
| Affiliate Marketing Manager | Affiliate marketing managers oversee relationships with affiliate partners to drive sales and traffic through affiliate links. Recruiting and managing affiliates, tracking performance, and optimizing affiliate programs. |
| Analytics Manager | Analytics managers analyze data to provide insights into marketing performance and consumer behavior. Collecting and interpreting data, creating reports, and making recommendations to improve marketing strategies. |
SGT University's BBA in Digital Marketing program equips students with the essential skills and knowledge to excel in the dynamic Digital Market. The extraordinary faculty has a focus on practical learning, strategic planning, and industry insights, this program prepares you to navigate Digital Marketing strategies and become a leader in the field.
To be eligible for the BBA in Digital Marketing program at SGT University (SGTU) for the 2025 admissions sessions, you must meet the following eligibility criteria:
In conclusion, SGT University's BBA in Digital Marketing program delivers a well-rounded and internationally oriented education tailored for aspiring professionals in international business. By focusing on key areas such as SEO, Email Marketing, Content Marketing, and Social Media Marketing, the program equips students with the expertise needed to excel in the competitive global marketplace. Begin your journey to success with SGT University and shape the future of global business
