Bachelor of Business Administration (Digital Marketing)

Bachelor of Business Administration (Digital Marketing)

"Master the Art of Digital Marketing and Shape the Future of Business!"

The BBA (Digital Marketing) program is designed to equip students with the knowledge and skills needed to excel in the dynamic and fast-growing field of digital marketing for managing brands.

Market Trends:

In today's digital-first world, the digital marketing sector is witnessing unprecedented growth. As companies across industries focus on reaching their customers online, the demand for skilled digital marketers is surging. In India, digital marketing jobs have seen a rise of 30% year-on-year, reflecting a high demand for professionals who can manage Search Engine Optimization (SEO), Search Engine Marketing (SEM), content creation, and social media strategies. The growing trend toward e-commerce, social media, and online advertising ensures a wealth of career opportunities for BBA Digital Marketing graduates.

Key Differentiators:

• Curriculum Focus: Comprehensive courses covering key areas like Digital Marketing Strategy, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Online Advertising, Google Analytics, and Email Marketing.
• Industry Connections: Real-world exposure through internships, live projects, corporate tie-ups with leading digital marketing agencies, and networking opportunities with industry experts.
• Skill Development: Focus on developing technical and soft skills, including proficiency in digital tools, creative problem-solving, and effective communication.
• Global Exposure: Opportunities for international exchange programs with leading global institutions to experience global exposure and cutting-edge e-commerce insights. Explore opportunities at Keele University, Utah Tech University, etc.

Why This Program?

The BBA (Digital Marketing) program is designed to bridge the gap between traditional marketing and the rapidly evolving digital landscape. By integrating core business management concepts with practical digital marketing techniques, the program ensures that graduates are not just job-ready but also possess a strategic mindset that enables them to drive impactful marketing initiatives. The curriculum emphasizes hands-on experience, creativity, and analytics, enabling students to develop into digital marketing experts.

Career Opportunities for Graduates:

Graduates of the BBA in Digital Marketing can pursue roles such as Digital Marketing Manager, SEO Specialist, Content Marketer, Social Media Manager, PPC Specialist, Email Marketing Specialist, Data Analyst, and E-commerce Manager. These roles offer diverse opportunities across industries like e-commerce, IT, retail, media, healthcare, and entertainment.

Campus Placement Opportunities at SGT University

WFX, Lido, Virtusa, PlanetSpark, Jaro Education, upGrad, etc.

Top BBA College in India

SGT University is recognised as one of India’s top BBA college for pursuing a BBA in Gurgaon, Haryana, and the Delhi NCR region. Its strategic location in a rapidly growing commercial hub provides students ample opportunities for internships and placements in leading companies.
The university boasts a modern infrastructure, experienced faculty, and a student-centric approach, making it an ideal choice for aspiring business professionals. With a commitment to excellence in education, SGT University stands out among the best BBA colleges in India, equipping students with the skills and knowledge necessary for success in the business landscape.