Dr. Rajesh Poonia

Assistant Professor

Dr. Rajesh Poonia
Qualification Ph.D, MBA (Marketing) & B.Tech (Mechanical)
Total Years of Work Experience 14 Years
No of Recent Publications 06
No of Conferences, Seminars & Workshops 11
Awards (International/National) -

Dr. Rajesh Poonia is an Assistant Professor in the Faculty of Commerce and Management. He is having 14 years of teaching and Industry experience in sales, marketing and banking operations. He is pursuing his PhD from Lovely Professional University, Punjab, India. He has published articles with many reputed journals and chapters in book. His research area includes cause related marketing and case writing. He has been awarded with “Special Mention case award” at 7th PAN-IIM Management conference.

Teaching Interests

  • Marketing Management
  • Digital Marketing
  • Marketing of Financial Services

Research Interests

  • Cause-related marketing
  • Advertisement
  • Business case studies

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