Overview

The Bachelor of Business Administration (Business Analytics) 3-4-year course at SGT University is offered by the School of Commerce and Management in Gurgaon, Haryana. The BBA in Business Analytics program bridges the gap between business strategy and technology, preparing students to thrive in a data-centric environment. With a focus on industry-relevant skills, this program empowers graduates to harness data for strategic decision-making. Whether solving complex business problems or optimising organisational performance, students graduate ready to excel in the competitive world of analytics.


The demand for business analytics professionals is growing exponentially as organizations increasingly rely on data for informed decision-making. According to Gartner, the global business analytics market is projected to exceed $100 billion by 2025, driven by advancements in AI and machine learning. In India, the analytics industry is growing at a CAGR of 25%, driven by rising demand for skilled professionals across sectors such as IT, finance, healthcare, and retail. Companies are investing in data analytics to optimize operations, improve customer experiences, and gain a competitive edge, creating abundant career opportunities for analytics experts.


Key Differentiators:

  • Industry-oriented curriculum combining business management and analytics.
  • Hands-on training in tools like SPSS and Power BI.
  • Exposure through internships, live projects, and expert sessions.
  • Real-world case studies for practical problem-solving and career readiness.
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