Healing with Nature: Why Ayurveda, After Yoga, Promises to Be India's Next Soft Power Opportunity

Updated on: September 04, 2024

Healing with Nature: Why Ayurveda, After Yoga, Promises to Be India's Next Soft Power Opportunity

Healing with Nature: Why Ayurveda, After Yoga, Promises to Be India's Next Soft Power Opportunity


Over the years, India has carved a niche for itself in the global map of healthy and wellness practices. After the runaway success of yoga as a cultural export, Ayurveda seems to be the next big opportunity for India in soft power. This ancient system of medicine, attached firmly to Indian tradition, gains momentum in the rest of the world mainly because of its natural and holistic approach toward health and wellness. As the best private university in Haryana, SGT University is all set to be rated as the frontrunner of this revolution as its Faculty of Indian Medical System offers full-scale education in Ayurveda.


The Rise of Ayurveda as a Global Phenomenon


A Growing Market with Immense Potential


The global interest in Ayurveda is growing at a phenomenal rate, with the Indian Ayurveda product market expected to reach a whopping $16.27 billion by FY28 from the existing $7 billion. Obviously, the growth curve is exponential, pointing to more and more demand for natural and herbal remedies both in local and global markets.


SGT University, already one of the top Ayurveda colleges in India, has been very contributory in these fields by creating professionals with qualifications that meet the emerging demand.


Government Initiatives and Entrepreneurial Spirit


The Indian government recognizes the potential of Ayurveda as a soft power and economic driver. Tanuja Manoj Nesari, Director of All India Institute of Ayurveda (AIIA), emphasizes that "Ayush is not just a sector; it embodies India's rich cultural heritage and serves as a unique selling proposition that cannot be replicated elsewhere." With a positioning like that, Ayurveda becomes an invaluable asset of India's soft-power basket.


On a note, the government is particularly emphatic on inculcating innovation and entrepreneurship in the health sector to churn out the maximum from this opportunity and envisions 100 unicorns in the next three years. Its premises shall be threefold: Ayurveda-related food products, biomedical engineering, and tech integration. As one of the premier BAMS colleges in Haryana, SGT University stands committed to this vision through the grooming of future Ayurvedic practitioners and researchers.


Ayurveda: A Holistic Approach to Health and Wellness


The Eight Branches of Ayurveda


The word 'Ayurveda' is derived from the Sanskrit word for 'science of life'. It is a whole medical system concerned with health in its every aspect: physical, mental, social, spiritual, and economic. In detail, the Faculty of Indian Medical Systems at SGT University, the best private university in Haryana, does offer knowledge concerning all eight branches (Ashtanga) of this ancient science:


  • Kaya Chikitsa (Internal Medicine)
  • Shalakya Tantra (ENT and Ophthalmology)
  • Shalya Tantra (Surgery)
  • Agadatantra evum Vidhi Vaidyak (Toxicology and Jurisprudence)
  • Bhoota Vidya (Psychology)
  • Kaumara Bhritya (Pediatrics)
  • Rasayan (Science of Rejuvenation)
  • Vajeekaran (Science of Aphrodisiac)

It is this all-inclusive concept of health that places Ayurveda in a privileged position to tackle modern humanity's complicated health problems.


Integrating Traditional Wisdom with Modern Science


Ayurveda's strong point seems to be its juxtaposition of traditional wisdom with modern scientific understanding. Recently in the Journal of Ayurveda and Integrated Medicine, the effect of AWS was considered impressive on the management of RA. It has been proven that AWS not only relieves symptoms but also normalizes metabolic changes in patients suffering from RA, therefore providing new hope for sufferers of this autoimmune disease.


The Faculty of Indian Medical System at SGT University is ranked among the top Ayurveda colleges in India. It takes part in scientific research, which unites the ancient principles of Ayurveda with state-of-the-art scientific methodologies to advance the cause of holistic health care.


SGT University: Nurturing the Future of Ayurveda


A Comprehensive BAMS Program


The university is one of the top BAMS colleges in Haryana; it has a five-and-a-half-year Bachelor of Ayurvedic Medicine and Surgery (BAMS) program that establishes a firm and strong base of Ayurvedic principles intermingling with modern-day medical practices. The five-and-a-half-year program comprises:


  • Extensive focus on Ayurvedic texts
  • Advanced diagnostic techniques
  • Comprehensive treatment interventions
  • Formulation of herbal drugs
  • One year of compulsory practical experience

It is this strong curriculum that ensures graduates are ready to meet the ever-increasing global demand for Ayurvedic practitioners.


State-of-the-Art Facilities and Research Opportunities


High-tech infrastructure and world-class research opportunities mean that SGT University is one of the top Ayurveda colleges in India:


  • Well-equipped laboratories
  • Fully digitalized classrooms
  • In-house research hospital
  • Dissection hall
  • Yoga hall
  • Herbal garden
  • Extensive library with periodicals, books, and journals

It is beyond that with this integrated facility; the research focus opens up unprecedented opportunities for the students to carry out further research in the science of Ayurveda. The Faculty of Indian Medical System has obtained grants for five intramural sponsored projects and published more than 59 research papers in reputed journals.


Industry Engagement and Career Opportunities


SGT University is the best university in Haryana. Keeping in view the importance of producing employable graduates, there is adequate scope for internship and practical training within the BAMS course of SGT University.


Graduates from SGT University's BAMS program can pursue diverse career paths, including:


  • Government and private Ayurveda hospitals
  • Pharmaceutical industry
  • Medical tourism
  • Health resorts
  • Dispensaries
  • Panchakarma centers
  • Research positions (JRF and SRF) in various institutions
  • Ayurvedic Medical Officer roles

This wide variety of career options further verifies the requirement for practitioners and researchers in Ayurveda, therefore re-establishing Ayurveda as one of the mainstays of soft power for India.


Ayurveda's Global Impact: Beyond Healthcare


Economic Growth and Export Opportunities


Globalizing Ayurveda, according to Padmashri Vaidya Rajesh Kotecha, Secretary of the Ministry of AYUSH, opens up immense economic possibilities for India. The Ayush sector, of which Ayurveda is a part, has grown to $24 billion in just 10 years. The market for Ayurvedic products was now on an exponential growth trajectory that could easily grow alongside the Indian economy.


Therefore, SGT University, among the top most BAMS colleges in Haryana, prepares students for a bright future alongside the economic growth this sector has shown along with the next line of practitioners and entrepreneurs. Innovation and research happenings at SGT University assure its graduates are poised to capture the increasing demand for Ayurveda products and services across the globe.


Cultural Exchange and Diplomatic Relations


The recent worldwide popularity of Ayurveda is an excellent opportunity for cultural exchange and boosting diplomatic relations. The more people from across the world accept the principles and practices of Ayurveda, the more natural a bridge there is for mutual understanding and cooperation.


Being the best private university in Haryana, SGT University actively promotes such cultural exchanges through its international collaborations and research partnerships. It nurtures a global community of Ayurvedic scholars and researchers and is thus a contributor to the soft power of India on the world map.


Sustainable Agriculture and Farmer Empowerment


The integration of Ayurvedic principles into agriculture is an opportunity for propagating sustainable farming and, at the same time, empowering farmers. "Through integrated farming practices, it is possible to double farmers' incomes while promoting sustainable agricultural methods," said Director Nesari of AIIA.


Therefore, at SGT University, one of the leading BAMS colleges in Haryana, the structure incorporates the fundamentals of health, agriculture, and sustainability so that these can be valued appropriately by its future proponents. This approach is for not just making individual beings healthy but also to ensure ecological balance in order to achieve overall well-being for society.


The Future of Ayurveda: Challenges and Opportunities


Standardization and Quality Control


Thus, standardization and quality control of products and practices are the challenges for the globalization of Ayurveda, for which SGT University, being one of the top Ayurveda colleges in India, is playing a lead role by continuously undertaking research at each and every level, striving to hold international benchmarks.


In this type of effort, full-fledged, well-equipped state-of-the-art laboratories, and research facilities in universities attempt to make formulations in a continuous manner, validating the safety and efficacy of Ayurveda. This helps to inculcate a global level of confidence toward Ayurvedic products and services through commitments to quality and standardization.


Integration with Modern Healthcare Systems


The prime challenge in front of Ayurveda is to amalgamate the same with mainstream health service systems. SGT University is one of the top BAMS colleges in Haryana, assuming this challenge through the most relevant educational programs with comprehensive knowledge to narrow down the gap between ancient Ayurvedic wisdom and modern medical knowledge for students.


A university curriculum with evidence-based practice helps the graduates to interact well with modern system practitioners. It is through this integrative approach that Ayurveda attains its due status as a complementary system of medicine in global healthcare.


Research and Innovation


Ayurveda is that science that needs research and innovation continuously so as to keep it relevant in this modern world. SGT University, the best private university in Haryana, puts great impetus on research through motivating faculties and students to undergo some landmark studies.


Accordingly, the intent of the research activities within SPARK-CCRAS and Scholar's Projects at university is to ensure students are initiated, even during the nascent stages of education at college, to contribute something in the field of Ayurveda.


Hence, a strong emphasis on research and innovation keeps SGT University tied with modern concepts in the science of Ayurveda and hence gains a slot as one of the top Ayurveda colleges in India.


Conclusion: Ayurveda's Promise as India's Next Soft Power


Where yoga opened the world to the soft power of India in the area of holistic well-being, with each passing day, Ayurveda also unfolds itself to capture the attention of people worldwide by offering a well-structured natural healing system. The international community's growing interest in alternative and complementary medicine, in addition to the increasing demand for natural and sustainable health solutions, gives an unmatched opportunity to Ayurveda to shine on the world platform.


SGT University, the best university in Gurgaon and a leading institution among BAMS colleges in gurgaon, is playing a pivotal role in shaping the future of Ayurveda. The university plays a very strong role in shaping the future of Ayurveda. It creates careers not only through world-class education, but innovation, research, and international collaborations will keep this great ancient science relevant today.


From its roots in rich Indian cultural heritage to becoming one of the major contributors to economic growth and diplomatic relations with other countries, the way Ayurveda has gone from being an ancient Indian system of medicine to a world-recognized and accepted phenomenon is now gaining across the world. Having relevance and effectiveness to tackle the complex health problems marking our times, Ayurveda stands the test of time.


In a nutshell, Ayurveda is the soft power opportunity lying next to India. This is not just promoting a system of medicine but a lifestyle innovation on harmony between individuals and the environment. SGT University, with its advanced education in Ayurveda and leading research institutions, is leading from the front towards a healthier and more balanced world, where the wisdom of the East shall meet with the science of the West to build a powerful synergy in favor of humanity.


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