The School of Emerging Media, Communication and Film Studies (SMCF), SGT University organized an insightful Masterclass on “AI in Media” conducted by Dr. Virendra Kumar, offering students an in-depth understanding of the growing impact of artificial intelligence on the media and communication industry.

The session focused on how AI technologies are transforming various domains of media, including journalism, filmmaking, digital storytelling, content creation, editing, audience engagement, and media production. Students were introduced to emerging AI-driven tools and innovations that are redefining the way media content is researched, produced, distributed, and consumed globally.

During the interactive masterclass, Dr. Virendra Kumar discussed the opportunities and challenges associated with the integration of artificial intelligence in creative industries. He emphasized the importance of adapting to technological advancements while maintaining ethical standards, originality, and human creativity in media practices.

The session also highlighted the future scope of AI in newsrooms, automated content generation, visual effects, filmmaking workflows, and personalized digital communication. Students actively participated in discussions and gained valuable insights into how AI is shaping the future of journalism, cinema, and multimedia industries.

The masterclass proved to be a highly enriching learning experience for students, encouraging them to explore innovative technologies and prepare themselves for the evolving landscape of modern media and communication.

Through such academic initiatives, SMCF continues to provide industry-oriented exposure and future-ready learning opportunities to students, empowering them with the knowledge and skills required in the rapidly changing world of media and entertainment.